Once you’ve decided that you should be doing social media for your business, the next decision you need to make is which is the best social media platform to be on.  Think about where your target audience is likely to hang out on social in order to give yourself the greatest exposure? Is it not better to just be on them all?

To this, we say NO! Step away from the laptop and read on…

First of all, just consider how many social media platforms there are. Facebook, Instagram, LinkedIn, Twitter, Snapchat, YouTube, Pinterest, Shopify, Tik Tok… and more! Nobody has the time to be present on all of these platforms, and some are much more valuable to your business than others. The trick is to find out where your audience is most likely to be, and which platform lends itself best to your brand and concentrate your efforts there.

So, here is a quick lowdown on the four biggest social media platforms out there right now to help you with your overwhelm!

Woman terrified of social media platforms


Facebook is still the king of social media platforms. With 2.4 billion monthly users, Facebook will cater for all businesses. In fact, some of the leading industries found on Facebook are financial services, retail, gaming, technology, entertainment, consumer goods, e-commerce, to name just a few.

It’s true, the news feed doesn’t favour business posts, however, there are ways to help boost engagement with rich content that will engage your audience. And then, there’s always the opportunity to invest in ads.

Another option on Facebook is to start a Facebook Group to give added value to your customers, use Facebook stories, Go Live or maybe install a Facebook Messenger chatbot.


Instagram has been explosive in the last couple of years, growing at a phenomenal rate. It has 1 billion active users who love all things visual. It’s a platform best suited to product-based businesses, influencers and coaches, but that’s not to say your everyday business can’t do well on this platform. In fact, it’s a great platform for showing your businesses personality and what is going on day to day by using stories.

The introduction of shoppable posts last year means the ROI for businesses with a product to sell is even higher.

The main demographic using Instagram are between the ages of 18 to 34 – so if this is your ideal customer then you really should consider getting on this colourful platform.


With around 330 million monthly users, Twitter is a fast-paced platform that shares what is going on in the here and now. If something big has happened in the world, you can bet it’s trending on Twitter.

Businesses that do best on Twitter are those related to entertainment, sports, politics, marketing and technology.

Because it moves so quickly, you need to be more active on a daily basis or your posts (and your brand) will soon fly off people’s feeds. Share content from others as well as your own, give your thoughts on relative trending hashtags or celebration days. Jump into conversations and show off your brand’s personality. And don’t forget those hashtags on your posts to help increase your reach (we suggest 2-3). Check what’s trending, is today a special day that is relatable to your business? Jump on that hashtag!


LinkedIn experienced a bit of a lull in recent years, but it has had something of a resurgence over the last six months. It’s no longer a platform to simply show off your CV in the hope you get head-hunted but has become much more of a conversational tool. Think of it as an extended networking event.

There is unlimited potential on LinkedIn to connect with professionals that can make a difference to your business.

There are 303 million monthly active users, it should come as no surprise that LinkedIn is the leading social media channel for B2B marketers.

You are now able to post videos directly into LinkedIn and even ‘Go Live’.

Let’s Party!

Still confused about which platform to use. Well, we came across this great analogy which explains it pretty well. Think of each platform as a party.

Facebook is your family party – maybe your landmark birthday party. Everyone is there – from your besties, work colleagues, and even that annoying cousin you wish wasn’t!

Twitter is like a street party – think London Pride. Everyone is invited. It’s covered by the news and transmitted worldwide. You can connect to anyone, anywhere and you probably don’t even know them.

LinkedIn is your networking event right there. You don’t necessarily know everyone there, but you’re all connected. The trick is to start professional conversations and make those connections count.

Instagram is a beautiful place to be, just like a fashion show after-party. Think of it as your virtual shop window for your business. You would only put your best stuff in your shop window, wouldn’t you?

We also like this analogy of using different social media platforms, explained in the form of cake! 🍰

Social media platforms explained

We hope this has helped you learn more about which is the best social media platform for your business. However, if you would like more help from us, take a look at our social media services https://www.thesocialgiraffe.co.uk/social-media/  or drop us an email at hello@thesocialgiraffe.co.uk


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