Is there any real benefit to investing in Facebook Advertising when you can post for free?  We look at the reasons why you should make the investment in Facebooks Ads for your business.

Your customers spend most of their time on Facebook

Let’s start with the facts. 80% of all Internet users use Facebook; approximately 1.85 billion users, most of which are checking into the platform multiple times per day.  Even 65% of adults over the age of 65 use Facebook. Regardless of who your customers are, they are using Facebook, usually on a daily basis. This is one of the most important benefits of Facebook advertising.

Facebook advertising is the most targeted form of advertising

A significant advantage of Facebook advertising is its ability to reach your exact audience because Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behaviour, and location; if you really know your customers, you can use Facebook advertising to engage them.

It is the cheapest form of advertising

Another major benefit of Facebook advertising is that it is one of the most affordable types of advertising – you can spend £5 and reach 1,000 people. Therefore, it doesn’t make sense to pay more in radio ads, television commercials, billboards, and other traditional media to reach the same audience.

Facebook advertising is fast

Facebook advertising works quickly and drives immediate results by reaching thousands of people on its first day. If you are looking for a fast way to drive traffic and conversions, Facebook advertising is the best solution.

It increases brand awareness

Facebook advertising will significantly build your brand awareness. It is a great way to make people aware of what you have to offer. The more familiar people are with your brand, the more likely they will purchase your products when it is time to make a decision.

It increases website traffic

Facebook advertising will boost your website traffic. You can run a website click campaign to target your audience and send them to your site. While you can increase your website traffic through multiple sources, the precision and cost-effectiveness of Facebook advertising make it more beneficial than other sources.

It increases revenue, sales, and leads

Facebook advertising is not a myth – it actually drives revenue, sales, and leads.

It is measurable

There is no guessing with Facebook advertising. The results are measurable and the numbers will speak for itself. You will be able to see how many impressions, clicks, and conversions you are receiving. To track conversions, you will need to install conversion pixels on your website to track the activity. Adding the pixel is something that your Facebook advertising specialist will help you with.

It increases your customer attribution

Facebook advertising will increase your customer attribution. Attribution is the number of times your audience sees your brand. The more times they interact with your business, the more likely they will convert. Facebook advertising will help you increase your touchpoints with your audience and leads to more conversions in the future.

It can lower your cost per acquisition

If you can get Facebook advertising to work for your business, it will likely decrease your acquisition costs. Because Facebook advertising is so cheap, you can cut out some of the other expensive advertising campaigns you have invested in.

 It can drive off-line sales

Facebook advertising can also drive offline sales. Many of our clients who are running Facebook Ads see higher in-store traffic after working with us. Some of your customers will likely see your ads on Facebook, visit your website, and visit your location if they trust your solution.

 It can engage your website visitors Retargeting Facebook Ads

Have you ever visited a website and seen their Facebook ad shortly after? This is an advertising tactic called remarketing. Remarketing allows you to advertise to recent website visitors. If someone visits your website and does not purchase or contact you, you can re-engage them with Facebook advertising. This can be a huge benefit that can dramatically boost your conversions.

It can drive repeat business

Facebook advertising can drive repeat business from customers who have purchased from you in the past. Using their audiences feature, you can import your customer emails into your Facebook advertising campaign. It will allow you to advertise directly to the audience that is most likely to buy from you.

It builds engagement

Facebook advertising builds engagement with your target audience. Engagement consists of the likes, comments, and interactions on your posts and signifies a stronger connection with your target audience. The more engaged your audience is, the stronger your relationship is with them. The more connected they are to your business, the more likely they will convert. Investing in social media management also dramatically increases your engagement.

 It increases word-of-mouth and referrals

The social aspect of Facebook advertising makes it better than any other form of advertising that exists. Facebook advertisements can go viral. If your ads are reaching the right people, they will likely share it with a friend. The ability to spread word-of-mouth and referrals will be a significant benefit your business can capitalise on by using Facebook Ads.

It can help you build your email list

Facebook advertising can fuel your email marketing efforts. You can utilise Facebook’s ‘lead ad’ forms to capture email contacts through Facebook ads. You can also direct traffic to an external form on your website to build your email list.

It can grow your blog traffic

A blog moves nowhere without traffic.  You can use Facebook advertising to expose your blog to the masses and generate instant traffic. Through advertising your blog, you can gain more trust and credibility with your audience. Blogs are a great way to build a deeper relationship with your audience. And, you can use Facebook advertising to bridge the connection between your blog and traffic.

It can increase your SEO rankings

Search Engines rely on social signals to rank websites. Social signals consist of the activity on your social media content. This activity includes shares, likes, and comments on your posts. Facebook advertising can help you increase your social signals, which will indirectly influence your SEO rankings.

It can help you break into new markets

Facebook advertising can help you expand into new markets. If you are bringing a new product or service to market, you can use Facebook advertising to increase its exposure. Facebook advertising will help you test the market at your own pace.

Facebook advertising is real-time

You can look at your campaign real-time and if you are unhappy with the results, you can make adjustments to your campaign immediately. If you invest in radio ads, television ads, or print media, you are unable to change your ad immediately if you do not see results. You will have to bite the bullet and take the loss. Facebook advertising can help you cut your losses quickly and make adjustments to gain more conversions.

Your competitors are using Facebook advertising

Your competitors are using Facebook advertising to grow their business. You are making it easier for them by not using Facebook advertising to reach your audience. If your customers spend most of their time on social media, you need to make sure you are using it to grow your business.

Facebook advertising can give you an edge on larger businesses

Facebook advertising can be the backdoor you use to crush the more substantial competition. You don’t have to worry about large competitors driving up the cost of advertising as you would with Google AdWords. It is just you and your audience and as long as your ads are relevant to them, they will likely perform efficiently with Facebook advertising.

It is mobile

Around 50% of all Internet users are using a mobile with over 84% of Facebook users accessing the platform from a mobile device. Facebook is one of the largest mobile applications that exist today. If you are following the trends in advertising, Facebook Ads will not fail you. You can advertise to your audience on the devices they use every day.

It is more effective than organic

Organic Facebook marketing won’t always cut the mustard.  Whilst Facebook favours those pages that post valuable content consistently, to be successful, you will have to use Facebook advertising. Even if you are building a community of followers, you will likely have to use Facebook advertising to grow your community. If you are posting content, you will probably use promoted posts to reach more people. Facebook advertising is a must if your business plans to adopt a social strategy.

It is budget-friendly (set your own budget)

You are in control of your spend with the ability to set a daily or lifetime budget. These can be increased or decreased at any time. However, sometimes this fee can come back to haunt you – if you underspend, you may not get enough exposure. If you overspend on the wrong ad campaign, you can waste thousands of pounds. Use a Facebook Advertising specialist to avoid wasting precious money and time to gain more sales.

Facebook advertising is the most cost-effective advertising investment you can make

Facebook Advertising is cheaper than almost every alternative. You can double, triple, or quadruple your business growth through precise targeting. You’re able to target previous customers, website visitors, and specific demographics. You can increase your touchpoints with your audience, ramp up awareness, and attribute to conversions in the future

Not sure Facebook is your platform of choice?  Check out the benefits of other platforms and how your business can use them… Which is the Best Social Media Platform for Business?

Want to know more about advertising on social media? Check out how we can help… Facebook & Instagram Advertising

For more hints and tips on social media, make sure you are part of the Tower!  It’s our online community on Facebook where you can ask all your social media questions.  Come join us at The Social Giraffe Tower.


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