advertising on social media

 

93% OF SOCIAL MEDIA ADVERTISERS ARE USING FACEBOOK ADS

We are Trained to save you money and make your ads work for you

Can you keep up? We can fast forward your growth with high performing, memorable Ad campaigns focusing on your brand, your clients, and your goals. Advertising increases awareness, lead generation, and sales for businesses and entrepreneurs and it has become a necessary part of having a Social Media presence.

Social Media Advertising is a powerful marketing tool, but it is very easy to waste money without a clear strategy which is where we come in. When it comes to social media advertising, we know what we are talking about.

We have fully trained Facebook Ads strategists as part of our team, and this means that we are able to run continuous campaigns or one-off short-term campaigns depending on our clients’ needs and budget. 26% of Facebook users who clicked on ads reported making a purchase. That’s slightly more than one out of four customers who click on an ad. This is a relatively high click to conversion rate when compared to some other platforms, and it shows that there is incredible selling potential if you can connect with the right audience.

ADS AUDIT

With temporary access to your ads manager account, we will look at your account structure and see how your campaigns are organised followed by confirming your pixel placement and conversion tracking. Reviewing target audiences and placements will enable us to identify where the ads are showing up to users. An Ad Manager Audit will look at your website and landing pages to see what the customer journey is like. These pages matter hugely if you are not getting a good conversion rate. Finally, we will review the quality of your ads.

ADS GROWTH

Are you running your own Facebook ads but would like some additional support? You can buy a block of three hours to spend having your queries answered via a Zoom call. No more googling your problem only to find 10 different answers. Alternatively, a Power Hour (£80) might be enough to set you off in the right direction but if you don’t know where to start with your ads, the ones you are running are going nowhere or you just want to get the basics right then this is the right package for you.

 ADS MANAGEMENT PACKAGES

Full management of your Facebook and Instagram advertising campaigns from beginning to end. Campaign creation, targeting, creatives, and a full monthly analytical report. Optional extra can include Business Manager Set Up, Base Pixel set-up, Advanced Pixel set-up and, Shopify Catalogue set up. We will build a bespoke package for you depending on budget, audience, and market niche. A minimum ad spend of £10 per day is recommended to achieve success. Facebook will be taking more than 84% or £2.76bn of the predicted £3.3bn that will be spent on social media networks this year.

ADS STRATEGY DEVELOPMENT

If you don’t need a full monthly management service but prefer to run your own Facebook and Instagram Ads, then this might be the option for you. We will provide a comprehensive strategy to you to implement yourself, then you can tap into the other support options for on-going help. In order to succeed with Ads you need to have an effective strategy to follow which will give you focus as you plan your marketing. Audience, Objective, Pain points, funnels, bidding and placements will be central to your plan.

Exceptionally knowledgeable

“The Social Giraffe has been instrumental in the growth of our social media presence. It has had a huge impact on our business and their ability to really understand our target audience has been exceptional. They are very knowledgeable not just about how to run an effective social media campaign but how to manage a social media strategy along with the benefits of utilising Facebook Advertising. We cannot recommend The Social Giraffe more highly”.

Amanda Sullivan, Director – Heritage Live-in Care

The Social Giraffe
5
2020-05-27T08:29:49+00:00

Amanda Sullivan, Director – Heritage Live-in Care

“The Social Giraffe has been instrumental in the growth of our social media presence. It has had a huge impact on our business and their ability to really understand our target audience has been exceptional. They are very knowledgeable not just about how to run an effective social media campaign but how to manage a social media strategy along with the benefits of utilising Facebook Advertising. We cannot recommend The Social Giraffe more highly”.

Huge return on investment

“I first met Katie at a networking event where she was giving a presentation on Facebook and Instagram Advertising. We knew that we needed her straight away and liked her ‘easy to understand’ approach. She was also clearly passionate about her work. The Social Giraffe have now run several advertising campaigns for us which have shown a huge return on our investment and given us another valuable sales route. They have been clear and transparent in all of her dealings with us and explained all of the technical terms very well. Using The Social Giraffe has been a real game changer for our business and we thoroughly enjoy working with them.”

Mike Whitburn, Owner and Manager – Daisy Baby Ltd

The Social Giraffe
5
2020-05-27T08:31:43+00:00

Mike Whitburn, Owner and Manager – Daisy Baby Ltd

“I first met Katie at a networking event where she was giving a presentation on Facebook and Instagram Advertising. We knew that we needed her straight away and liked her ‘easy to understand’ approach. She was also clearly passionate about her work. The Social Giraffe have now run several advertising campaigns for us which have shown a huge return on our investment and given us another valuable sales route. They have been clear and transparent in all of her dealings with us and explained all of the technical terms very well. Using The Social Giraffe has been a real game changer for our business and we thoroughly enjoy working with them.”

High levels of engagement

“The Social Giraffe are great to work with and are very responsive and understanding of our needs. They have generated a very high level of interest and engagement in the products we targeted and we would not have any hesitation in recommending their services.”

Mike Whitburn, Owner and Manager – Daisy Baby Ltd

The Social Giraffe
5
2020-05-27T08:35:26+00:00

Mike Whitburn, Owner and Manager – Daisy Baby Ltd

“The Social Giraffe are great to work with and are very responsive and understanding of our needs. They have generated a very high level of interest and engagement in the products we targeted and we would not have any hesitation in recommending their services.”
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The Social Giraffe

The Lowdown on Social Media Advertising for businesses

%

Adults aged 19-34 are most likely to follow a brand via social media

%

of customers expect brands to offer customer service via their social media channels 

%

of content is more likely to be shared if it is visual

%

of the world’s population is now on social media