Why does your business need social media? Have you thought about doing it but then figured it’s really not worth the effort or expense?
Do you think it’s purely a place for cat videos, seeing what your friends have had for dinner or hearing about the next great fitness craze? While there are all those things to enjoy, social media is very much worth the time and effort when it comes to promoting your business on-line.
It should come as no surprise that with the rise of users on social media platforms, more people see adverts on-line than in print, radio or TV. They’re everywhere! From the videos that pop up on YouTube to sponsored posts now showing up in your Messenger feed. How often have you looked at something on a website, maybe a product you’re looking to purchase, only for it to turn up on your Facebook timeline! It’s not just a coincidence; it’s all clever targeting.
Traditional advertising methods such as print and radio are now not enough if you truly want to get in front of your ideal customers – social media is the way to go. Still need convincing? Here are seven reasons why we think you should get your business on social media.
1. It sends potential customers to your website
Most businesses have a website and being active on social media is a great way to direct potential customers to it. Posting special offers or links to useful blogs about how you can help others solve a problem are great ways to give value while directing your audience to your virtual shop window.
2. You will see an increase in sales
Being active on social media will ultimately get you in front of many more people. It can take time and effort to build a following, but if you put out content that is engaging and helpful and do it consistently, this will help you to grow an audience that is engaged in your brand and your business.
3. Managing your reputation
Social Media is a great place for sharing the great experiences your customers are having with your product or service. You might be worried about receiving negative comments about your business –and while you might think that this is a recipe for disaster, if you are able to show that you are a business that takes your customers concerns very seriously and respond in a timely and helpful manner, this is will help to embed your reputation as a brand who puts their customers at the forefront of everything they do.
4. Market research
There are so many ways that you can get great insights into what your customers are thinking by engaging in conversations on social media. This has a clear advantage over more traditional methods of marketing as you’re able to get feedback in real-time from those that are buying from you or are thinking about a purchase. There are some fun ways to find out what your customers’ wants and needs are; you could have a poll asking a question about a new product, or perhaps use a quiz to engage with your customers.
You can be as interactive as you like, and it also gives you a great opportunity to show some of your brand’s personality!
5. It’s inexpensive
When compared to other forms of advertising, social media is cheap – and in monetary terms, can cost you nothing if you so desire.
You pay with your time. Just posting now and again is pretty pointless, and a neglected platform can do more harm than good.
It’s good to have a social media strategy in place to prevent posting content for the sake of it. There should be a reason behind what you’re doing, whether that be to make people aware of your new brand or service, maybe driving readers to your website? A social media strategy will help you keep focus and ensure that you are delivering a variety of valuable content to your followers.
6. The huge reach!
How many times have you seen adverts targeted to you from all around the world? The reach of social media is limitless. If you’re a business that serves further afield than the UK, then this surely must be a no brainer!
7. Constant brand exposure
Whether you’re posting some behind the scenes pics of staff, or you’re promoting your product via a competition, there is the opportunity of constant brand exposure.
There are many touchpoints that businesses needs before people buy from you. Giving your company a platform on-line will ensure that you are constantly in front of your audience and continuing to add to those touchpoints helping you to build trust and likeability with your potential customers.
So, as you can see, there are plenty of reasons why you should be investing some time on social media for your business. However, if you’re feeling a little overwhelmed with it all, or perhaps you just don’t have the time, then we’d be happy to have a chat to see how we can help you get in front of your audience. Just drop us an email at firstname.lastname@example.org and we’d be happy to arrange a discovery call.